How To Do Digital Marketing
In digital marketing , products or services are promoted through digital channels, such as social media, email, search engines, and websites. It is a way to reach customers where they spend most of their time – online. Digital marketing is all about using various digital tactics to attract, engage, and convert potential customers into loyal customers. How does Digital Marketing work? Digital marketing works by utilising different digital channels and tactics to connect with customers at different stages of the buying journey. It involves understanding your target audience and creating relevant, valuable content that addresses their needs and pain points. These are some of the most common digital marketing techniques: 1. Search Engine Optimization (SEO) The process of optimising your website to rank higher in search engine results is known as SEO. This involves optimising your website’s content, meta tags, and structure to improve its relevance and au...